-: contrast has to do with differences

-: use contrast to accentuate the differences between

    your graphic elements

-: we use contrast to emphasize some elements and

    subordinate others


advantages of using contrast

-: helps us avoid boring and monotonous designs

-: gives variation and relief to our designs

-: provides dimension to our designs


how to achieve contrast

-: use a dominant element

-: contrast serif and san serif type

-: contrast image orientation by using horizontal and

    vertical images

-: use color to bring your layout to life