What these principles do

-: help us know what we are doing

-: help us come up with eye catching designs

-:guide us in creating purposeful designs

-: harmonize graphic elements in our designs

-: forge a link between content and overall structure


These principles are...

(click on each to read more)

-: contrast

-: symmetry/balance

-: focus

-: proportion

-: movement and rhythm

-: depth