-: symmetry is also referred to as balance

-: there are two types of balance/symmetry:

  • formal balance/symmetrical

  • informal balance/asymmetrical

formal balance/symmetrical

-: same-sized items on both sides of a layout

-: gives a sense of stiffness

-: use it for formal designs (like newspapers)


informal balance/asymmetrical

-: more dynamic than formal balance

-: provides more design flexibility

-: provides multiple points of attraction

-: produces more appealing designs


how to achieve good balance

-: use modular layouts for symmetrical designs

-: use columns, rules, and borders for symmetrical designs

-: make good use of white (negative) space