-: proportion also refers to ratio

-: it is the relative size between two elements


how to achieve good proportion

-: avoid squares - the are hard to "proportionalize"

-: use white (negative) space to separate like and

    unlike items

-: your dominant element should be proportional to

    the overall size of your layout


proportion exists in nature as...

-: the Fibonacci series

-: the Fibonacci shell

-: the Golden Mean