-: movement refers to the reader's eye movement over your

   layout

 

-: movement provides dynamism to your design

 

-: rhythm has to do with how you arrange the graphic

    elements and how this arrangement dictates a reader's eye

    movement over the design

 

-: use rhythm to make your readers view the most important

    element(s) first

 

types of movement

-:  real movement: refers to real life movement

 

-: apparent movement: refers to illusionary movement - when

    still objects seem to move but they are not

 

-: graphic movement: how your eyes track a layout (rhythm)

 

-:  implied movement: induced movement in a still image (e.g.

     flying objects used in the heading above